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A WHITE PAPER is a valuable asset you can use to:

  • Show your unique point of view or business solution
  • Use as a lead generator to prospects
  • Repurpose for blogs, LinkedIn articles, and other marketing content.

As a business leader, you may need a few more documents that include:

POLICIES AND PROCEDURES – Internal documents that guide your staff (and your auditors will love)

SALES PROPOSALS – Need to answer an RFP?  I’ve helped clients write winning proposals.

(Yes, after nearly 30 years working for large corporations, I know how to write those documents too.)


I am also expanding into Direct Response Copywriting – a truly advance method to help you attract and retain your customers.

This method of copywriting helps you reach customers through sales letters, email campaigns, and other efforts that help you launch (or re-launch) your products and services.

Below is the seal of approval from AWAI – the leading resource for copywriter training for passing AWAI’s Copywriting Training.


AWAI Verified

Click HERE to validate that I am AWAI Verified.

Email Marketing certified

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Inbound Marketing Certified

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Judy Ann Michael, MBA.

I offer Professional Business Writing to make sure your presentations, white papers, and reports inform, persuade and sell. I write with your audience in mind, using a clear, concise, professional approach. I serve mid-sized companies by establishing and managing operations to strategic corporate goals. With leadership experience in HR, finance, accounting, management, process improvement, and corporate strategy, I align people, processes, and resources to achieve outstanding results. I draw upon my leadership and consulting experience to develop, communicate, and manage staff, implement key processes, and achieve financial excellence

Learn more about me >

Judy Ann Michael DIY Retirement Planning

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